Launch of The Kingfisher Calendar 2010 Gallery
Archive for the 'Events' Category
Canon India invites Press Photographers for “City Life in Chennai” Contest
Launches the advanced 7D camera at the event
Canon India, one of the finest players in digital imaging technology, had organized a Photography Contest called “City Life in Chennai”, for the press photographers, which gave them a great creative platform, further allowing them to manifest their piece of art to a wide category of audience. And keeping the dynamics upbeat in the true business style, Canon India also announced the launch of its new EOS 7D camera from the high-end DSLR range.
The Contest had invited three entries each online from all the young enthusiastic press photographers and the pros in the media fraternity with the theme that best describes the spirit of the city. This work of art was judged by an eminent jury panel set in especially for the event which included Mr. KL Raja Poonsingh , a learned photographer with more than 20 years of experience and an official mentor for Canon India .and Mr. Sharad Haksar, one of India’s leading photographers who has worked with some topmost brands of the country and won various awards at the IPA commonly known as photography Oscars .
Ace Indian cricketer, and the star bowler, Mr. Anil Kumble, along with Mr. Alok Bharadwaj, Senior Vice President, Canon India, and Mr. Shunichi Senda, Director ICP, Canon India, honored the winners.
Said Mr. Alok Bharadwaj, “Canon has always endeavored to offer such empowering creative platforms to the fraternity of photographers, in the past as well, as we also draw great pride in discovering the new and credible talents from amongst a million. The best way to understand the spirit of any city is to see it from the eyes of its dewellers, and this contest was designed to see and capture the vibrant colors of the city of Chennai. Keeping the spirit of the program in mind, we have also unveiled one of the new inventions from our DSLR camp called the EOS 7D, a modern day digital camera that caters to the needs of the leading age photographers, with its surpassing technology and embedded features. It is matter of great pride for us to see the results that Canon DSLR category has grown over 100% over last year”
To conclude, the event was an amalgamation of the photography contest that was coupled to the right magnitude with the launch of the new camera, EOS 7D, from the high-end DSLR range that iterates a simple yet impact leaving message “The camera that captures what you see”.
Features of the new 7D DSLR Camera:
- Newly developed, 18-megapixel CMOS sensor for high resolution images of superb quality and details ( Image sensor size 22.3 x 14.9 mm, lens crop factor 1.6x)
- Dual DIGIC 4 Imaging Processor’s 14-bit A/D conversion gives rapid processing speeds while maintaining fine detail and accurate colour reproduction
- Smaller RAW file format settings gives you the versatility of RAW at a smaller file sizes (M RAW & S RAW)
- Auto Lighting Optimizer function with 4 settings (Standard, low, strong and disable) – Analyzes the brightness of the photographic subject, and automatically corrects the dark parts to make them brighter
- Lens Peripheral Illumination Correction setting to automatically even the brightness across the image
- 8fps continuous shooting speed, up to a maximum burst of 94 shots (126 shots with UDMA compliant CF card) for Large/fine JPEG , approx 15 shots for RAW
- Fast 0.1 sec. startup time
- Silent shooting mode for quiet environments
- High-precision 63-zone Dual-layer Metering Sensor
- EOS Integrated Cleaning System
- Durable Body with Rugged Design
- Fast and Sharp Focus
- Expanded Shooting Possibilities
Dishtv unveils new Brand Identity, ‘Ghar Aayi Zindagi’
DishTV gets ‘emotional’, and unveils its new brand identity campaign, Ghar Aayi Zindagi
DTH player Dish TV today unveiled a new brand logo and TV commercials featuring brand ambassador Shahrukh Khan as part of its Rs 30-crore brand restructuring plan.
The 360-degree campaign will have multiple platforms like television, out-of-home, print and digital media.
“Our new brand identity is progressive, dynamic and contemporary. It revolves around ‘Ghar Aayi Zindagi’ and positions the brand around emotional values,” Dish TV Chief Operating Officer Salil Kapoor told reporters here.
The campaign had a total budget of Rs 30 crore, he added.
The T.A.G Ideation-created campaign showcases the brand ambassador, Shahrukh Khan as a 75-year old grandfather (see picture), romancing Tanvi Azmi, his wife. In the second TVC, Shahrukh Khan is paired with Tisca Chopra where he brings home an orphan girl child who settles into the family only after an experience with Dishtv.
The DTH brand, which has about 6.3 million subscribers, has moved from its ‘Santusht’ campaign (where the aim was to educate masses to demand for more than basic cable services) to connecting with the masses.
“After Santusht, we had the ‘Sabse Zyaada’ campaign, which promised the customer the widest channel bouquet as well as advanced active services,” he said.
The new campaign has been designed by Mccann Erickson and the TVCs have been directed by film maker Anurag Basu.
On why the shift now, Kapoor feels that it was necessary to move from mere functional communication to a more emotional paradigm. “It was a result of extensive research, and we’ve now come a long way from the initial phase of the ‘Santusht’ campaign that aimed at educating the masses to demand for more than basic cable services – ‘Sabse Zyaada’,” Kapoor points out.
“Web Innovation 2007: The Nextgen Web Technology Revolution: 2.0 & Beyond”, a conference focusing on potential and benefits of Web 2.0, will be held here from December 18.
It’s an opportunity for young business and software decision makers to know about Web 2.0 and beyond, said Bal Tarakad, CEO of Trade Fairs & Conference International which is organising the two-day event.
More than 45 Web 2.0 experts will speak at the conference, which is expected to attract 750 delegates from across the country, he told a press meet.
The phrase “Web 2.0″ hints at the second innings of the World Wide Web.
The idea of Web 2.0 can relate to a transition of some websites from isolated information silos to interlinked computing platforms that function like locally-available software in the perception of the user.
Web 2.0 also includes a social element where users generate and distribute content, often with freedom to share and re-use.
Chairman and CEO of Brickwork, Vivek Kulkarni, who is part of the conference advisory committee, said the event focuses on the importance of Web 2.0 technology and its applications.
“In a nutshell, Web 2.0 technologies tend to foster innovation in the assembly of systems and sites composed by pulling together features from distributed, independent developers”, Kulkarni said. Source: economictimes
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– Bangalore 365 Team