Bipasha Basu, Mahendra Singh Dhoni and Kapil Dev Launched Veg 5-star hotel.
The Veg 5-star hotel by jointly opened by actress Bipasha Basu, Mahendra Singh Dhoni and Kapil Dev.

Bipasha, Dhoni, Kapil Launched Veg 5-star hotel Photo Gallery

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Deepika Padukone Launched Tissot Watches Photo Gallery

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Suzuki launches the SlingShot

~ SlingShot 125 cc combines Style, Performance and Practicality~

Suzuki Motorcycle India Pvt. Ltd., a subsidiary of one of the world’s leading two-wheeler manufacturers Suzuki Motor Corporation, Japan, today launched the much awaited Suzuki SlingShot. The 125 cc Suzuki SlingShot was launched in the presence of senior Suzuki Motorcycle India officials.

Targeted at the mass segment, the Suzuki SlingShot is positioned to fill the void that currently exists between the 100 cc and the 150 cc segments without compromising on the key parameters that a customer aspires for – style of a 150 cc and the efficiency of a 100 cc bike. The Suzuki SlingShot underscores Suzuki’s commitment to introduce products of global standards that meets an Indian customer’s requirement.

At the launch of the Suzuki SlingShot, Mr. Katsumi Takata, Chairman, Suzuki Motorcycle India Pvt. Ltd. said, “Suzuki is a brand trusted worldwide for its superior technology and uncompromised quality and we have amply displayed this to our commitment to India by launching products, from the GS150R to the Hayabusa, Gixxer and Bandit, that have generated tremendous response from customers. The same global promise of Suzuki ensures that our customers in India get same uncompromising quality, style, performance and comfort in the Suzuki SlingShot. “

Mr. Atul Gupta, Vice President (Sales and Marketing), Suzuki Motorcycle India Pvt. Ltd. said, “It has been our constant endeavour to capitalize on emerging opportunities in the Indian motorcycle market and the Suzuki SlingShot is a direct result of us listening to what the customers want and delivering a world class product that meets their requirements. The Suzuki SlingShot offers a complete package in terms of Style, Comfort, Performance and Practicality – all combined in a 125 cc bike. The customer wanted a bike that was as frugal on fuel as a 100 cc bike, yet had the looks to match a 150 cc premium bike combined with a price point that made the product affordable yet met all requirements – which the Suzuki SlingShot offers.”

Inspired by its bigger siblings the GSX-R series, the Suzuki SlingShot boasts of sharp edgy head lamps, an all new front fender design and a convenient gear position indicator for ease in riding in city traffic. With a newly designed sturdy upswept frame construct with a longer swingarm coupled with a preload adjustable rear suspension and a race inspired light weight alloy provides the Suzuki SlingShot with the perfect balance and agility for varied road conditions without compromising on comfort and ergonomics. The Suzuki SlingShot is available in four colours – Metallic Mustard Yellow, Metallic Fox Orange, Candy Antares Red and Pearl Nebular Black.

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Dishtv unveils new Brand Identity, ‘Ghar Aayi Zindagi’

DishTV gets ‘emotional’, and unveils its new brand identity campaign, Ghar Aayi Zindagi

DTH player Dish TV today unveiled a new brand logo and TV commercials featuring brand ambassador Shahrukh Khan as part of its Rs 30-crore brand restructuring plan.

The 360-degree campaign will have multiple platforms like television, out-of-home, print and digital media.

“Our new brand identity is progressive, dynamic and contemporary. It revolves around ‘Ghar Aayi Zindagi’ and positions the brand around emotional values,” Dish TV Chief Operating Officer Salil Kapoor told reporters here.

The campaign had a total budget of Rs 30 crore, he added.

The T.A.G Ideation-created campaign showcases the brand ambassador, Shahrukh Khan as a 75-year old grandfather (see picture), romancing Tanvi Azmi, his wife. In the second TVC, Shahrukh Khan is paired with Tisca Chopra where he brings home an orphan girl child who settles into the family only after an experience with Dishtv.

The DTH brand, which has about 6.3 million subscribers, has moved from its ‘Santusht’ campaign (where the aim was to educate masses to demand for more than basic cable services) to connecting with the masses.

“After Santusht, we had the ‘Sabse Zyaada’ campaign, which promised the customer the widest channel bouquet as well as advanced active services,” he said.

The new campaign has been designed by Mccann Erickson and the TVCs have been directed by film maker Anurag Basu.

On why the shift now, Kapoor feels that it was necessary to move from mere functional communication to a more emotional paradigm. “It was a result of extensive research, and we’ve now come a long way from the initial phase of the ‘Santusht’ campaign that aimed at educating the masses to demand for more than basic cable services – ‘Sabse Zyaada’,” Kapoor points out.

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Bangalore’s city bus operator, Bangalore Metropolitan Transport Corp., will purchase the buses. The company decided two years ago to invest in modern, air-conditioned city buses from Volvo and has reported a favorable reaction to the buses.

“Passengers are very satisfied with the comfort provided by the Volvo buses,” said Upendra Tripathy, managing director of Bangalore Metropolitan Transport.

The new buses will be delivered in 2008 and the beginning of 2009. Forty of the buses will be used between Bangalore center and the new airport and the others will operate various routes around the city.

The buses will be built in Volvo’s plant in Bangalore. The chassis will be produced in the joint plant with Volvo Trucks and the bodies in Volvo’s new body plant that was inaugurated at the end of January. Volvo’s city bus in India is built on the B7RLE chassis and the body is designed after the Volvo 8700 European model.

It features low entry, a wheelchair ramp and air conditioning. The 290-horsepower engine meets the Euro III emission standard.

“Bangalore Metropolitan Transport’s decision after two years of testing to now make a larger investment is an important step in our company’s development,” said Akash Passey, managing director of Volvo Bus Body Technologies India. “Currently, we are the market leader with regard to luxury, air-conditioned inter-city buses and we are now also making a major advance in the city bus segment. In addition to Bangalore, we have sold city buses to Pune, Chennai and Mysore. When we now have opened our own body plant, we have all the possibilities to grow, in India as well as on export markets.” Source: indusbusinessjournal.com

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The IT giant has announced a series of initiatives to nurture networking professionals, which would translate to an addition of nearly 360,000 engineers within the next five years.

As a part of its initiatives, Cisco has announced two of the country’s largest technology training organisations – National Institute of Information Technology (NIIT) and Indian Institute of Hardware Technology (IIHT) – as becoming Cisco Certified Learning Solutions Partners.

The two institutes will offer Cisco certified programmes to students and professionals in over 200 locations throughout the country.

“The launch of our talent-development initiative in India underscores Cisco’s commitment to expand access to the IT training and certification resources that will support the country’s continued economic growth,” said Leo Scrivner, vice-president of human resources at Cisco Services. Source: economictimes

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The allotment and refund exercise after the IPO closed was completed and the company now has about 42 lakh shareholders. Source: thehindubusinessline

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This means that RPL has issued shares to only those applicants who committed to invest at least Rs 96,750 in its IPO.

The company’s IPO, which created several records on many counts and also created a liquidity crisis, said it had today commenced making its refunds of more than Rs 1 lakh crore.

This was in fact partly responsible for the reversal of the downward trend in the market earlier in the day.

The company has allotted 15 shares each to 41.7 lakh retail investors who applied for more than 225 shares each.

The company said it now had 42 lakh shareholders. There had been 50 lakh bids for the IPO.

Reliance Power had fixed the issue price at Rs 450, the upper end of its price band, after receiving subscriptions for 73 times the number of shares on offer. Retail investors were given shares at a discount of Rs 20, at Rs 430 per share.

The issue had attracted over 50 lakh bids from all categories of investors.

The refunds to QIBs and Non Institutional Investors have been effected today through electronic credits, said a statement from the company.

An aggregate of 446 domestic and international QIBs will receive only 1.2 per cent of their applied quantity of shares.

About 12,000 HNIs will receive only 0.6 per cent of their applied quantity of shares.

The QIB portion was subscribed 82.5 times; and high net worth individual category 159.6 times.

Thirty per cent of the net issue was reserved for retail investors whose subscription was 13.6 times the portion reserved for them.

“The allotment and refund exercise post closure of the largest IPO ever has been carried out in a record time of 10 working days,” the company said in a statement.

The largest Indian public issue opened for subscription on January 15The IPO offered 26 crore shares of face value Rs 10 each in the price band of Rs 405 to Rs 450. It raised Rs. 11,500 crore.

Investors had made aggregate commitments of more than Rs 7,50,000 crore.

The stock market’s key indices the Sensex and the Nifty gained 3.3 per cent and 3.5 per cent respectively.

The IT sector was the largest gainer in today’s rally, rising by 5.77 per cent. Source: thehindubusinessline

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The surprise offer of $31 per share, made late Thursday and announced Friday, seizes on Yahoo’s weakness while Microsoft tries to muscle up in a high-stakes battle with Google likely to define the technology landscape for years to come.

In a statement Friday, Yahoo said it will “carefully and promptly” study Microsoft’s bid.

With its profits steadily sliding, Yahoo’s stock slipped to a four-year low earlier this week and a new management team has been trying to steer a turnaround but sees more turbulence through 2008.

The announcement lifted Yahoo’s share price by almost 50 percent in morning trading, while Google fell more than 8 percent, dragged down by a fourth-quarter earnings report that missed Wall Street expectations.

In conference call Friday morning, Microsoft Chief Executive Steve Ballmer indicated he won’t take no for an answer after Yahoo rebuffed takeover overtures a year ago.

“This is a decision we have — and I have — thought long and hard about,” Ballmer said. “We are confident it’s the right path for Microsoft and Yahoo.”

Besides the question of Yahoo’s acceptance, Microsoft’s bid also faces regulatory scrutiny in Washington and Europe. On Friday, the Justice Department said it is “interested” in reviewing antitrust issues. European Union officials declined to comment.

To underscore its resolve, Microsoft is offering a 62 percent premium to Yahoo’s closing stock price Thursday. If the deal is consummated, it would be by far the largest acquisition in Microsoft’s history, eclipsing last year’s $6 billion purchase of online ad service aQuantive.

Since reaching a 52-week high of $34.08 in October, Yahoo shares have fallen 46 percent. Yahoo climbed $8.62 a share, or 45 percent, to $27.80 in afternoon trading. Microsoft shares fell $2.22, or 6.8 percent, to $30.38.

Microsoft publicly disclosed its cash-and-stock offer in hopes of rallying support from Yahoo’s shareholders, making it more difficult for Yahoo’s board to turn down the bid.

In a letter released Friday, Ballmer pointedly noted Yahoo’s financial performance has deteriorated since Microsoft was spurned a year ago. At that time, Ballmer said he was told Yahoo believed it was better off on its own.

“A year has gone by, and the competitive situation has not improved,” Ballmer wrote in his letter.

Microsoft’s previous offer was rebuffed by Terry Semel, who stepped aside last year as chief executive under shareholder pressure.

Microsoft sent its latest takeover offer to Yahoo late Thursday, shortly after Semel resigned as the company’s chairman. The letter is addressed to Semel’s successors, new Chairman Roy Bostock and the current CEO, co-founder Jerry Yang, who is one of Yahoo’s largest shareholders.

In a prepared statement, Yahoo said its board “will evaluate this proposal carefully and promptly in the context of Yahoo’s strategic plans and pursue the best course of action to maximize long-term value for shareholders.”

Microsoft views Yahoo as its best chance to thwart Google, which has leveraged its leadership in Internet search and advertising to emerge as an increasingly serious threat to the world’s largest software maker’s persuasive influence on how people interact with computers.

Google already controls nearly 60 percent of the U.S. search market, and has been widening its lead, despite concerted efforts by both second-place Yahoo and third-place Microsoft. By combining, Microsoft and Yahoo would have a 33 percent share of the U.S. search market, according to the latest data from comScore Media Metrix.

By joining forces, Microsoft and Yahoo also would widen their narrowing advantage over Google in providing free e-mail accounts — a service that helps foster more loyalty with users and create more advertising opportunities.

Advertisers around the world are expected to double their spending on the Internet during the next three years as more people get their news and entertainment on the Web instead of television, radio, newspapers and magazine. The trend is expected to create an $80 billion online ad market in 2010, up from an estimated $40 billion last year.

Despite an aggressive push in recent years, Microsoft’s online advertising expansion hasn’t paid off. Last week, the Redmond, Wash.-based company reported a 79 percent jump in its overall profit, but its online division’s loss widened to $245 million.

And Yahoo has been struggling to attract more advertising even though its Web site attracts one of the biggest audiences. The Sunnyvale-based company’s profit has declined for five consecutive quarters, prompting plans to cut 1,000 jobs later this month, a 7 percent reduction of its 14,300-employee work force.

Besides helping to boost its online ad revenue, Microsoft believes it could mine more profit from Yahoo by jettisoning workers and eliminating overlapping operations.

Microsoft said it sees at least $1 billion in cost savings if it buys Yahoo. Microsoft executives deflected questions about how many jobs might be lost, but the company emphasized retention packages will be offered to Yahoo engineers and other key employees, including some executives.

The fate of Yahoo’s brand also is unclear if Microsoft takes over. Both Ballmer and Kevin Johnson, president of Microsoft’s platforms and services division, hailed Yahoo’s strong brand value but didn’t commit to keeping the name alive. Source: news.yahoo.com

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The plant, with an annual capacity of 1,000 buses annually, will roll out 450 buses in 2008, of which about 250 are already booked, according to the Managing director of the joint venture, Akash Passey.

“We are sold out for the next six months,” said Mr. Passey.

Mr. Karlsson said the Indian facility would be a “sourcing hub” for the Asian market. He said Volvo had adopted a mix of strategies to address the transportation needs of the Indian market. In the truck segment, it has a tie-up with the Eicher Group; its acquisition last year of Ingersoll-Rand’s construction equipment division gave it a global presence in that segment as well; and, the joint venture with Jaico now enables the company to have a presence in the “quality bus” segment.

The President said the company wanted to participate in the development of public transport.

Mr. Karlsson said the company’s buses, initially plying inter-city routes, are now a feature of public transport in cities such as Bangalore, Chennai and Pune. Volvo, he said, was an important player in the Indian bus market, whose annual demand was about 25,000 buses.

The new plant, which became ready for production in ten months, was “one of the most modern in the Asian region.” Source: Hindu

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