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Bipasha, Dhoni, Kapil Launched Veg 5-star hotel Gallery
Bipasha Basu, Mahendra Singh Dhoni and Kapil Dev Launched Veg 5-star hotel.
The Veg 5-star hotel by jointly opened by actress Bipasha Basu, Mahendra Singh Dhoni and Kapil Dev.
Bipasha, Dhoni, Kapil Launched Veg 5-star hotel Photo Gallery
Deepika Padukone Launched Tissot Watches Gallery
Deepika Padukone Launched Tissot Watches Photo Gallery
Suzuki launches the SlingShot
~ SlingShot 125 cc combines Style, Performance and Practicality~
Suzuki Motorcycle India Pvt. Ltd., a subsidiary of one of the world’s leading two-wheeler manufacturers Suzuki Motor Corporation, Japan, today launched the much awaited Suzuki SlingShot. The 125 cc Suzuki SlingShot was launched in the presence of senior Suzuki Motorcycle India officials.
Targeted at the mass segment, the Suzuki SlingShot is positioned to fill the void that currently exists between the 100 cc and the 150 cc segments without compromising on the key parameters that a customer aspires for – style of a 150 cc and the efficiency of a 100 cc bike. The Suzuki SlingShot underscores Suzuki’s commitment to introduce products of global standards that meets an Indian customer’s requirement.
At the launch of the Suzuki SlingShot, Mr. Katsumi Takata, Chairman, Suzuki Motorcycle India Pvt. Ltd. said, “Suzuki is a brand trusted worldwide for its superior technology and uncompromised quality and we have amply displayed this to our commitment to India by launching products, from the GS150R to the Hayabusa, Gixxer and Bandit, that have generated tremendous response from customers. The same global promise of Suzuki ensures that our customers in India get same uncompromising quality, style, performance and comfort in the Suzuki SlingShot. “
Mr. Atul Gupta, Vice President (Sales and Marketing), Suzuki Motorcycle India Pvt. Ltd. said, “It has been our constant endeavour to capitalize on emerging opportunities in the Indian motorcycle market and the Suzuki SlingShot is a direct result of us listening to what the customers want and delivering a world class product that meets their requirements. The Suzuki SlingShot offers a complete package in terms of Style, Comfort, Performance and Practicality – all combined in a 125 cc bike. The customer wanted a bike that was as frugal on fuel as a 100 cc bike, yet had the looks to match a 150 cc premium bike combined with a price point that made the product affordable yet met all requirements – which the Suzuki SlingShot offers.”
Inspired by its bigger siblings the GSX-R series, the Suzuki SlingShot boasts of sharp edgy head lamps, an all new front fender design and a convenient gear position indicator for ease in riding in city traffic. With a newly designed sturdy upswept frame construct with a longer swingarm coupled with a preload adjustable rear suspension and a race inspired light weight alloy provides the Suzuki SlingShot with the perfect balance and agility for varied road conditions without compromising on comfort and ergonomics. The Suzuki SlingShot is available in four colours – Metallic Mustard Yellow, Metallic Fox Orange, Candy Antares Red and Pearl Nebular Black.
Dishtv unveils new Brand Identity, ‘Ghar Aayi Zindagi’
DishTV gets ‘emotional’, and unveils its new brand identity campaign, Ghar Aayi Zindagi
DTH player Dish TV today unveiled a new brand logo and TV commercials featuring brand ambassador Shahrukh Khan as part of its Rs 30-crore brand restructuring plan.
The 360-degree campaign will have multiple platforms like television, out-of-home, print and digital media.
“Our new brand identity is progressive, dynamic and contemporary. It revolves around ‘Ghar Aayi Zindagi’ and positions the brand around emotional values,” Dish TV Chief Operating Officer Salil Kapoor told reporters here.
The campaign had a total budget of Rs 30 crore, he added.
The T.A.G Ideation-created campaign showcases the brand ambassador, Shahrukh Khan as a 75-year old grandfather (see picture), romancing Tanvi Azmi, his wife. In the second TVC, Shahrukh Khan is paired with Tisca Chopra where he brings home an orphan girl child who settles into the family only after an experience with Dishtv.
The DTH brand, which has about 6.3 million subscribers, has moved from its ‘Santusht’ campaign (where the aim was to educate masses to demand for more than basic cable services) to connecting with the masses.
“After Santusht, we had the ‘Sabse Zyaada’ campaign, which promised the customer the widest channel bouquet as well as advanced active services,” he said.
The new campaign has been designed by Mccann Erickson and the TVCs have been directed by film maker Anurag Basu.
On why the shift now, Kapoor feels that it was necessary to move from mere functional communication to a more emotional paradigm. “It was a result of extensive research, and we’ve now come a long way from the initial phase of the ‘Santusht’ campaign that aimed at educating the masses to demand for more than basic cable services – ‘Sabse Zyaada’,” Kapoor points out.
BANGALORE – Volvo Buses has received an order for an additional 240 city buses to Bangalore. There are 70 Volvo buses already in use in the city.
Bangalore’s city bus operator, Bangalore Metropolitan Transport Corp., will purchase the buses. The company decided two years ago to invest in modern, air-conditioned city buses from Volvo and has reported a favorable reaction to the buses.
“Passengers are very satisfied with the comfort provided by the Volvo buses,†said Upendra Tripathy, managing director of Bangalore Metropolitan Transport.
The new buses will be delivered in 2008 and the beginning of 2009. Forty of the buses will be used between Bangalore center and the new airport and the others will operate various routes around the city.
The buses will be built in Volvo’s plant in Bangalore. The chassis will be produced in the joint plant with Volvo Trucks and the bodies in Volvo’s new body plant that was inaugurated at the end of January. Volvo’s city bus in India is built on the B7RLE chassis and the body is designed after the Volvo 8700 European model.
It features low entry, a wheelchair ramp and air conditioning. The 290-horsepower engine meets the Euro III emission standard.
“Bangalore Metropolitan Transport’s decision after two years of testing to now make a larger investment is an important step in our company’s development,†said Akash Passey, managing director of Volvo Bus Body Technologies India. “Currently, we are the market leader with regard to luxury, air-conditioned inter-city buses and we are now also making a major advance in the city bus segment. In addition to Bangalore, we have sold city buses to Pune, Chennai and Mysore. When we now have opened our own body plant, we have all the possibilities to grow, in India as well as on export markets.†Source: indusbusinessjournal.com
To increase its talent pool in India, IT networking major Cisco System India Pvt Ltd has decided to increase its headcount six fold to nearly 360,000 in the next five years.
The IT giant has announced a series of initiatives to nurture networking professionals, which would translate to an addition of nearly 360,000 engineers within the next five years.
As a part of its initiatives, Cisco has announced two of the country’s largest technology training organisations – National Institute of Information Technology (NIIT) and Indian Institute of Hardware Technology (IIHT) – as becoming Cisco Certified Learning Solutions Partners.
The two institutes will offer Cisco certified programmes to students and professionals in over 200 locations throughout the country.
“The launch of our talent-development initiative in India underscores Cisco’s commitment to expand access to the IT training and certification resources that will support the country’s continued economic growth,” said Leo Scrivner, vice-president of human resources at Cisco Services. Source: economictimes